About Mat Voyce
UK-based artist Mat Voyce, self-described as ‘your friendly neighborhood type animator,’ is known for his pioneering and unique style in illustrative kinetic typography. His work adds personality and movement to letterforms characters.
His work features in collaborations with leading brands like Adobe, Disney+, Nike, Pepsi, and Netflix. We sat down with Mat to learn more about the energetic, poppy, and fun template he created exclusively for Motion Array, his signature style, and his creative journey.
Read on to discover more about the collaboration.
Download Mat Voyce’s exclusive template only on Motion Array
How did you develop your distinctive style, and do you have any significant influences that have shaped it?
Graphic design and illustration have always been my biggest strengths and passions. Growing up, I loved watching 90s movies like Ghostbusters, The Goonies, Star Wars, and Space Jam on a loop and was always drawn to the graphics and typography. Then, when I was 12, I won an official Futurama magazine cover contest based on Matt Groening’s secondary TV show after the Simpsons.
Things have just continued to go from strength to strength over the years. Fast forward to now, and my passion is leading my career and opening up new doors and projects on a daily basis. I had to try many different styles of animation and approach motion design in a very naive way.
The fact that I spent almost 10 years in and out of various agency roles, experiencing all types of design, had a massive impact. I never thought in a million years that I would end up as an animator, but thanks to trying my hand at different styles & techniques, I landed in somewhat of a niche. I would now like to think my style(s) are ever-growing & expanding, meaning I have a broader spectrum of type animation and client work.
What is it about 2D animation and kinetic typography that excites you?
Once I learned the basics, it felt like entering a new world. I love giving a typeface or character a sense of life. As soon as you make a simple word bounce, stretch, or morph, it becomes a bit more relatable and organic.
For example, you can really give a word character and stylize it to go beyond basic moving type. Plus, if you add a few killer SFX, you’re in a good spot to make an amazing type animation. One of the most exciting parts of text animation for me is the ability to breathe life into the type and make it feel more important and inclusive.
What drew you to partner with Motion Array?
I’ve been seeing the inspirational Motion Array commercials for a while, and the range of assets is always growing. I’ve dipped in and out of the vast libraries for a few months now, adding sound effects, textures, and different types of footage to my projects.
It feels very much like you can find anything on there, so it felt like a no-brainer to join the ranks of leading motion graphic designers and creators to come up with a whole new template system for other creators to use.
What’s the inspiration behind your Motion Array template?
Over the last few months, I have been really getting into this mixed-media style of animating. Having applied this to my personal work, experimenting and combining styles, it felt like the perfect opportunity to do exactly that. Diving in head first, I wanted to take people through a range of worlds that each offered a different experience and style of motion.
How does it make you feel to see your Motion Array template being used by other creators?
It’s a great remedy against imposter syndrome to see others experimenting and implementing the designs I’ve worked hard to bring to life. I think the most interesting thing will be seeing how others use these templates to enhance their designs and even change what I created. Bringing a new technique or style to the table will be very exciting to see.
What’s your best piece of advice for aspiring typography artists?
Keep practicing. It sounds obvious, but practice really does make perfect. The more you practice, the faster you get, and the faster you get, the more you can learn about your workflow and personal style.
Also, remember that talent is the desire to practice. It may not always feel like you’re developing as a designer, but as long as you keep practicing, you will get better, so don’t be afraid to try something new. Having a personal style doesn’t come overnight, and remember to keep yourself inspired by surrounding yourself and your digital life with people/designers you admire.
Seeing something inspiring as soon as you open a laptop or a phone is a great way to kick off the design process.
Now it’s over to you
Check out Mat’s template and take your videos from good to the best with his fun, poppy, and exclusive collection on Motion Array.
